35 Best Things to Do in Sao Paulo Tourist Attractions

Explore the best things to do in Sao Paulo, from cultural landmarks to vibrant nightlife. Immerse yourself in the heart of Brazil with our comprehensive guide. Sao Paulo, a bustling metropolis, offers a plethora of activities for locals and visitors alike. From rich cultural experiences to exciting adventures, this city has it all. Let's dive into the vibrant tapestry of Sao Paulo and discover the top things to do.

Things to Do in Sao Paulo

35 Best Things to Do in Sao Paulo Tourist Attractions

Embark on a journey through Sao Paulo's cultural wonders. Visit the iconic São Paulo Museum of Art (MASP), where timeless masterpieces adorn the walls. Immerse yourself in Brazilian history at the São Paulo Museum of Image and Sound (MIS) and witness the cultural mosaic at the Latin America Memorial.

1. Walk down Avenida Paulista

Walk down Avenida Paulista

The city’s main thoroughfare and home to the old financial district before most of the banks moved to the Faria Lima and Itaim Bibi area. The avenue, just Paulista for short, is best visited on a Sunday when it is pedestrianized and closed to traffic. 

Paulistanos sometimes affectionately call Avenida Paulista “a praia Paulistana” or São Paulo’s beach due to Sunday activities resembling those more commonly seen on Rio de Janeiro’s seaside Avenida Atlantica. 

Hundreds of people walking and exercising on Avenida Paulista, closed to traffic, on a sunny summer Sunday

2. Catch some city views at Banespa/Farol Santander

Officially called the “Edificio Altino Arantes”, but better known as the Banespa building due to having housed the old Banespa bank, this is an art deco skyscraper inspired by New York’s Empire State Building. 

The top few floors of the tower now house the Farol Santander museum, culminating in a rooftop viewpoint that affords jaw dropping views of São Paulo’s endless city scape. 

A hazy view of Sao Paulo's endless skyline, seen from Farol Santander in the city center.

3. Relax in Ibirapuera Park

The green lung of the city and a much-needed respite from the endless concrete around you. If you want to avoid the crowds, come in mid morning or the early afternoon. 

To catch a glimpse of how Paulistas relax, stop by before dinner in the evening and watch all the gente bonita (beautiful people) jogging, biking, roller blading, skateboarding, dancing, picnicking, and mingling.

The park also houses a number of museums and iconic pieces of architecture, including structures by famed Brazilian architect Oscar Niemeyer. Be sure to check out the Auditório Ibirapuera & Oca buildings, both futuristic works by Niemeyer.  

The futuristic Oscar Niemeyer-designed Auditorio Ibirapuera building in São Paulo's Ibirapuera Park

Auditorio Ibirapuera

The round and space-like dome of the Oca building in Sao Paulo's Ibirapuera Park.

4. Walk, bike, or just chill on the Minhocão elevated highway

Literally translated as “Big Worm”, the Minhocão is an elevated highway that is now regarded as an urban planning disaster. It runs smack through downtown, almost touching the apartment buildings it passes, and totally cuts off a series of neighborhoods from each other, partially separating the city. 

The attraction here is that from 8:00 pm until 7:00 am during the week, and all day on the weekends, the highway is totally closed to traffic and is reclaimed by residents to relax, exercise, have a beer, and congregate. 

Gargantuan murals, many with social themes and critiques, have been painted on the facade of once drab concrete apartment buildings all along the highway’s path, creating a beautiful and thought provoking outdoor museum. At nighttime, sometimes you can even catch open air movie screenings. 

5. Explore Liberdade, São Paulo’s Little Tokyo

São Paulo’s “Little Japan” is one of the first stops on most tourists itineraries, and with good reason. The neighborhood is adjacent to the historic downtown and has countless Japanese eateries and stores. You have Izakayas serving Japanese bar food to accompany sake and beer, Ramen houses with just one item on the menu, and dozens of mid to high end sushi bars. 

You can also peruse countless shops, markets, and street vendors selling everything from Japanese groceries to crafts, manga comics, and cheap electronics. 

While this is the historic Japanese neighborhood and plenty of restaurants and Japanese stores remain, many of the immigrants and their descendants have moved on to other neighborhoods. You’ll still find plenty of people of Japanese heritage, but now you’ll also see other Brazilian residents and more recent immigrants from China, Africa, and Latin America. 

To see Liberdade at it’s busiest, visit in the mid morning to early afternoon on Saturdays and Sundays when the Feira da Liberdade (Liberdade street fair) is in full swing and Paulistas from all over the city come to wander, eat, and shop.

For a classic meal, go have gyoza and lamen (in Portuguese they say lamen, not ramen) at Aska Lamen, the best ramen joint in SP.

6. Hang (and party) with the locals in Praça Roosevelt

Roosevelt Sq. is a large open space at the border between the Consolação neighborhood and downtown. 

In the day time it’s mostly skateboarders, parkour enthusiasts, and Tik Tok dance troups, but by night it transforms into a hangout point for hundreds. The square is ringed by bars, some more interesting than others, and is lively from late evening through the early hours of the morning. 

The crowd is mostly people in their mid 20s through early 30s and leans leftist and somewhat alternative. If this sounds up your alley and you want to mingle with a diverse crowd of Paulistas, a good idea is to grab a couple of beers from a nearby convenience store and hang out for an hour or so before moving on to enjoy the countless nightlife options south in Consolação or north in the República neighborhood.  

Street fair in the Liberdade neighborhoodA Saturday night on the MinhocãoPraça Roosevelt on a cloudy day

Connect with a Brazil travel expert for help perfecting your itinerary, answers to all your travel questions, and fabulous local tips for a better visit!

7. Admire the neo-Gothic Catedral da Sé cathedral

The city’s iconic and beautiful neo-Gothic Sé Cathedral. Standing in the middle of the palm tree-lined walk and gazing up at the enormous green dome and soaring twin spires is a must on any São Paulo to-do list. 

Do be aware however that the square in front of the church has now become a homeless encampment. However, police are omnipresent, the residents are mostly harmless, and this shouldn’t dissuade you from visiting. 

8. Marvel at the ceiling and stained glass at Mosteiro São Bento monastery

São Bento monastery is one of São Paulo’s oldest churches, dating back to 1598. While the façade is much more modern and little (if anything) remains from Colonial days, the monastery is still a visual feast.

The beautiful carved ceiling and impressive stained glass windows make it a worthwhile stop on any visit to the city’s downtown. The church bakery also sells tasty treats made by the monks themselves following centuries-old recipes.

For something totally different, on the second and final Sunday of each month the monastery offers an all-inclusive brunch, featuring all sorts of dishes by renowned local chefs. If interested, check out the monastery website and send them an email to reserve your spot! 

A view of the facade and green steeples of Catedral da Se cathedral in Sao Paulo, Brazil's downtown.

The decadent ceiling and stained glass windows of Sao Bento monastery in Sao Paulo, Brazil.

9. Eat a “sanduiche de pernil” sandwich at Estadão

Most visitors to São Paulo visit the municipal market and try the classic mortadela sandwich. That’s well and good and you should too, but if you want something less touristy and a whole lot more local, head to the city’s most famous “diner” for a pernil sandwich.

Estadão is a little restaurant located on a busy intersection in downtown SP. Open since 1968, this 24-hour spot serves up counter snacks, hearty meals, and the city’s best sandwich - um sanduiche de pernil. Pernil is slow roasted pork, and it’s served on a crispy roll accompanied by onions, green pepper, and, if you want it, cheese and a nice slice of pineapple. One of the most special things about Estadão is that you’ll find people from every walk of life here, all seated at the same counter. 

A pernil (pork) sandwich with a bowl of hot pepper sauce next to it on a black granite counter top at Estadao restaurant in Sao Paulo, Brazil.

10. Get a little culture at Theatro Municipal

Sao Paulo’s municipal theater is a gorgeous structure which mixes styles from art nouveau to baroque. While you have the option of guides tours, the best way to see it is by buying a ticket to an Opera or Symphony performance.

11. Take a walk in the Vale do Anhangabaú

The Anhangabau “valley” is an enormous square located in the heart of the city center. It was completely renovated and reopened in 2022 as a fabulous new public space. It is a favorite spot for people watching, rollerblading, skateboarding, and just sitting, reading, and contemplating. 

Recent events have ranged from open air concerts to soccer/football  viewing parties for the 2022 World Cup. 

A view of Sao Paulo skyscrapers, including Farol Santander, seen from the Vale do Anhangabau

Sao Paulo's yellow art nouveau Theatro Municipal theater with people sitting on the steps in front of it.

A lone figure walks through the Vale do Anhangabau square, slighly wet after a recent rain, in downtown Sao Paulo, Brazil

12. Go window shopping on Rua 25 de Março

Aside from the intersection of Avenida São João and Avenida Ipiranga (immortalized in the song “Sampa” by Brazilian musician Caetano Veloso), this is São Paulo’s, and maybe all of Brazil’s, most famous commercial street. 

Walking over from the Farol Santander/Banespa building, make your way down the shops lining Rua Ladeira do Porto Geral street and then prepare to watch as your route morphs into an explosion of color, commerce, jostling shoppers, shouting vendors and touts, and wares overflowing every corner of the street. 

Cosmetic stores, bootleg CDs and USB drives, kitchen supplies, textiles, knock off clothing, religious supplies, cell phone repair stores, cheap jewelry, opticians, party supplies… If there’s something you want to buy, someone on 25 de Março is selling it!

Pickpocketing and petty theft can happen here, so watch your things careful and leave your phone in your pocket. 

13. Have a look around the Mercado Municipal (Mercadão)

Affectionately known as the Mercadão (big market), São Paulo’s famous municipal market is home to hundreds of vendors selling everything from dried codfish to exotic fruits from the Amazon and all over Brazil. This is just a few minutes walk from 25 de Março street, so combines nicely with a stroll there. 

It’s most famous dish is hands down a sanduiche de mortadela (mortadela sandwich) for which each vendors seem to be trying to one up the other in size and quantity of meat. If this doesn’t sound appealing, try a pastel de bacalao (codfish empanada) or just sample (for free!) any fruit that catches your eye. 

The market has gradually become more of a tourist attraction than a genuine market and prices here are very inflated, so save your shopping for later. We haven’t experienced this, but to avoid vendors asking you to pay for samples, just try one or two things per vendor. 

14. Learn about São Paulo’s early history at Pátio do Colégio

Located in the heart of the city center, this is one of the few remaining colonial buildings and is a church and school where Jesuit priests officially founded the city of São Paulo in 1554. The square surrounding it is now a favorite spot for skateboarders. 

Police presence here is always substantial, but the adjacent area has become a bit of a homeless encampment, so be aware of your surroundings and belongings. 

Shopping around 25 de MarçoFruit at the Mercado Municipal (Municipal Market)Skateboarders enjoying the smooth pavement in front of Pátio do Colégio 

15. Grab a drink at the Terraço Italia rooftop bar and restaurant

This rooftop bar and restaurant is located inside the famousx “Edificio Italia” building, in the República section of downtown São Paulo. The skyscraper, one of São Paulo’s largest (the 4th tallest to be precise), is 46 stories tall and boasts a whopping 19 elevators. 

Most days, you have the option of paying for a visit to the viewing platform of the building. From 3:00-7:00 pm Monday to Friday you can visit the viewing platform for 50 BRL (10 USD). However, you can also visit for free from 3-4 pm daily.

If you can’t make it for the free visit (which are often booked up), a smart way to get a little more bang for your buck is to go straight to the “Terraço Italia” restaurant and just order a cocktail or beer. There’s no cost to access the restaurant, you get the same views, and you’ll just pay for whatever you drink. Bear in mind that men must wear pants and shirts with sleeves, though. 

16. Explore Bom Retiro, São Paulo’s Koreatown

Initially a hub of Jewish life in São Paulo, the Bom Retiro neighborhood (next to downtown) started to receive influxes of Korean immigrants beginning in the 1960s. That immigration has continued to modern day, completely changing the neighborhood. 

A major center of Brazilian textile production (run mostly by Koreans), Bom Retiro now also boasts dozens of Korean restaurants, cafes, and bars ranging from Korean bbq to shaved ice and even karaoke. There's even a brand new shopping mall called “K-Square”.

If you’re here over the weekend, the weekly “Feira do Bom Retiro” street fair/market, held every Saturday from 10:00 am to 5:00 pm, is a great time to visit. You’ll find street vendors selling Korean products (and regular produce), pop up restaurants, food trucks, local artisans, and, often, K-pop music events. The neighborhood is not just Koreans though, and you’ll also get to browse stalls that reflect the Bolivian, Paraguayan, and Peruvian communities that are present in and around the neighborhood.

17. Walk over the Viaduto do Chá or Viaduto Santa Ifigênia

Both of these are iconic bridges that cross stretches of the city center. They are always full of pedestrian traffic and offer some of the most beloved views of central São Paulo.

Side dishes and cuts of meat on a gas bbq in a Korean restaurant in Bom Retiro, Sao Paulo.

The facade of the iconic Sao Paulo skyscraper, Edificio Italia

18. Catch a soccer game

Brazil’s fabulous “Seleção” (national soccer team) long ago put Brazil on the map as probably the most soccer-mad country on earth. 

In São Paulo, rivalries run deep and span generations. The three biggest teams are Palmeiras, Corinthians, and São Paulo. Corinthians play deep in the working class Zona Leste (East side of the city) at the Arena Corinthians, while Palmeiras is based in the upscale Pompeia neighborhood at the glitzy Allianz Parque, and São Paulo plays in the leafy, wealthy neighborhood of Morumbi. We must also mention Santos FC who, though actually from the port city of Santos an hour away, also have a huge fan base in the city. 

If going just for the atmosphere, Palmeiras have an excellent stadium reachable with public transport and an area of bars and restaurants circling the grounds. To see the teams’ support at their most lively, try to catch an inter-city derby between any of the three teams. 

If you want a really local experience, two Paulistano teams that play in lower devisions, but still have intensely dedicated fan bases are Portuguesa and Juventus. Our favorite is Juventus - with a rockin’ but always friendly and intimate atmosphere, games are held at their stadium in  the traditionally Italian neighborhood of Mooca, just east of the city center. 

My pro-tip for after a game is to pick one of the countless bars or traditional Italian cantinas and hang out for dinner and drinks. Do a little research first though as some of them are duds. Our favorite, Cozinha dos Ferrari, is neither traditional nor open for dinner. But its worth the trek for a surprisingly good weekday lunch in a surprisingly unassuming atmosphere.  

Wednesday is the typical soccer night, though there are also weekend games. If you don’t want to make the trek to a stadium but are interested in still soaking up the soccer atmosphere, just pull up a chair in any bar, cafe, or restaurant and start chatting with your neighbors. 

A particularly good place to watch a game with a crowd is in the Santa Cecilía neighborhood in Largo de Santa Cecília, an open air square ringed with cheap bars which always show the games. Vila Madalena, Itaim Bibi, and Bela Vista also make good options.

A full soccer stadium, everyone wearing red and white, watching the pitch below as two soccer teams compete at the Estadio do Morumbi in Sao Paulo, Brazil

19. Go on a Street Art Tour

For years the city government and traditional street muralists, taggers, and pixadores (the artists who write in the black gothic script all over buildings) were locked in a never ending battle. In one notorious case, the city government even went so far as to spend millions of dollars on hanging gardens they installed to cover a several mile stretch of murals along a central highway. 

Finally, coinciding with the international recognition garnered by local muralists like Eduardo Kobra, the city seems to have recognized the value of these projects, both large and small, and now even commissions artists to do them. 

Most tourists just head straight to Beco do Batman in Vila Madalena, and call it a day for street art. This is a real shame. The city center, Bom Retiro, and a few other neighborhoods are overflowing with fabulous murals, many with sharp social critiques, and exploring these areas is well worth the effort. 

To fully understand the context and to visit efficiently, you really need a guide. 

Explore São Paulo better with help from our favorite local guide!

Spend a day diving into the culture, history, and flavors of this mega-city of 12 million with a little help from Renato.

20. Listen to live music (and make it Samba!)

In São Paulo your only problem with finding a live music event that interests you will be deciding on any given night which of the dozens of fantastic options you want to choose! One of my favorites is actually a Saturday afternoon event.

Head to the Mooca neighborhood east of the city center to Templo - Bar da Fé to enjoy some of the area’s best Samba along with great bar snacks and excellently prepared feijoada, Brazil’s national dish. 

If you want to check out your options, the online magazines Catraca Livre and Guia da Semana as well as the newspaper Folha de São Paulo all have day-by-day listings for music shows, cultural events, and much more (many of them free)!

21. Experience a show at Sala São Paulo

Catch a show at São Paulo’s most elegant theater! You’ll find everything from candlelit rock instrumental concerts to the philharmonic.

Experiencing a show at Sala São Paulo is a captivating journey into the heart of Brazil's musical and architectural heritage. Sala São Paulo, located in the Julio Prestes Cultural Center in São Paulo, is renowned for its stunning neoclassical architecture and world-class acoustics.

Upon entering the grand hall, you'll be greeted by the awe-inspiring beauty of the venue. The hall features a magnificent organ, intricate detailing, and a sense of grandeur that sets the stage for a memorable performance. The acoustics, designed by the renowned Yasuhisa Toyota, are exceptional, ensuring that every note resonates with clarity and precision.

22. Explore MASP, South America’s most celebrated museum

Hands down São Paulo’s most famous piece of architecture and it’s most celebrated museum, officially called the Museu de Arte de São Paulo (São Paulo Museum of Art), you will only ever hear Paulista's refer to it as MASP (pronounced MAH-SPEE). It is a glass and concrete behemoth designed by famed Brazilian architect Lina Bo Bardi that houses a huge collection of over 8,000 pieces of art. 

The main draw is its collection of European modern art (the largest of any museum in the Southern hemisphere), but you’ll also find excellently curated exhibits of Asian, African, and American art.

Check their website for a list of temporary exhibits, guest lectures, and all sorts of interesting programming - https://masp.org.br/en. 

Traffic passes in front of Sao Paulo's monumental MASP museum on a sunny day.

23. Spend an hour or two at MAC (Museu de Arte Contemporanea)

For contemporary art enthusiasts, the MAC USP (Museum of Contemporary Art) is your São Paulo mecca. Spread out over 5 floors and located just outside Ibirapuera park in the Vila Mariana neighborhood, the museum hosts a dizzying array of artwork from both Brazilian and international artists. 

As an added bonus, the rooftop affords gorgeous views of the park and skyline and is also home to an excellent restaurant, the Vista Restaurante. If dining, go for lunch when they have their 3 course lunch special. 

24. See what’s on at the Pinacoteca Museum

São Paulo’s oldest art museum is dedicated to showcasing (mostly) Brazilian artists from the 1900s through modern day. It has constantly changing exhibitions that are always beautiful and thought-provoking. The building itself is also a delight.

25. Admire the architecture at Estação da Luz & Luz Park

Luz train station is one of São Paulo’s largest railway stations and houses both the CPTM train and a stop on the yellow metro line. It is a beautiful Victorian-style building with an iconic clocktower. The station played an important role in São Paulo’s development by connecting the port city of Santos to the coffee exporting city of Jundiaí. 

Luz Park is a large, meandering green space situated directly between the Luz station and the Pinacoteca Museum. The park is perfect for getting some fresh air after a few hours in the museum. Don’t miss a quick visit to the curious underground aquarium! Later in the day it can feel a little seedy, so just keep that in mind. 

26. Experience an urban jungle at Trianon MASP park

Take a break from the hustle and bustle of Paulista Avenue in the dense greenery of this elegant park directly across from the MASP museum.

Connect with our Brazil-based travel experts for insider advice, local tips, and help planning a better trip!

27. Visit the newly re-opened Museu do Ipiranga (Ipiranga Museum) 

The Museu do Ipiranga is, first and foremost, one of São Paulo’s most beautiful buildings. Built in the late 1800’s as a monument to commemorate Brazil’s independence from Portugal, it’s a massive elegant palace-like structure with landscaped parks and gardens surrounding it, which alone are reason enough to visit. 

Every day, thousands of people come to the park to walk through the wooded trails, bike, skateboard, and rollerblade down the wide boulevards, and just hangout in the sun.

The museum itself takes visitors on a journey through the city’s history, displaying historical works of art by famous local artists and artifacts from different eras of São Paulo’s development.

The most famous piece in the museum is the enormous painting “Independência ou Morte” by Brazilian artist Pedro Américo which depicts the scene from 1822 when Dom Pedro 1 famously declared Brazil’s independence on the banks of São Paulo’s Ipiranga River, adjacent to the museum.

The museum rooftop offers lovely views of the city and the surrounding mountains.

If you’re visiting around lunch time, Hamburguer do Seu Oswaldo is my favorite hamburger spot in the entire city and is just a few blocks away.

28. Go design shopping in Jardim Europa

For shoppers interested in design and home decor, head over to the leafy Jardim Europa sub-neighborhood and browse the highbrow shops all along Alameda Gabriel Monteiro da Silva. This is an interesting visit even if you just treat each store like a gallery, with no intention to purchase anything.

If you get hungry, the critically acclaimed restaurant Maní makes for a good, albeit expensive lunch break. 

29. Get out into nature at the Serra da Cantareira Park & Pedra Grande

A giant park of preserved Mata Atlantica (Atlantic Rainforest), Serra da Cantareira is great for outdoor enthusiasts who want to take a break from the city and experience a bit of Brazil’s diverse flora and fauna. 

The entrance around Pedra Grande (the giant rock seen in the photo below) is the easiest to reach from the city center. There are walking trails as well as a very steep paved road that leads you to a fabulous viewpoint from which you have staggering views over the entire city. 

Be aware that you can’t get here with public transport. Your easiest option is to take an Uber or cab from wherever you’re staying. If you want to save some money,  you can take the blue metro line north to the last stop (Tucuruvi) and then call an Uber from there. 

My pro-tip is to visit with a bike and spend some time exploring Santana, Parque da Juventude, and the city’s Zona Norte (North Zone). Confident urban cyclists can do all this on their own, much of it along bike lanes, but less experienced riders should plan on booking a guided bike tour. 

A cyclist poses with his bike on the top of Pedra Grande in Sao Paulo's Cantareira Park with an expansive view of Sao Paulo in the background.

A jaw-dropping view of São Paulo from the top of Pedra Grande in Cantareira park

30. Learn about Brazilian and Afro-Brazilian History at Museu Afro Brasil

São Paulo’s fabulous museum dedicated to recognizing and exploring Brazil’s culture and history with a focus on the influence, contributions, and treatment of African and Afro-Brasilian people in society. If you go to only one museum during your time in São Paulo (you should go to more), this should be at the top of your list. 

31. Visit Japan House 

Japan House is a wonderful museum located write on Avenida Paulista. It’s focus, obviously, is on art somehow related to Japan. It frequently showcases work by Japanese artists, but also by Brazilian artists of Japanese heritage or in some way related to Japanese culture/history. 

The programming is very modern and youthful, and exhibits are usually fun and interactive. The museum restaurant is also excellent.

The design-forward wooden façade of Sao Paulo's Japan House museum, with passerby walking in front of it.

32. Go to a churrascaria 

Churrasco (barbecue) is Brazil’s most famous culinary tradition and churrascarias (steakhouses) are where you’ll find it! In Brazil, you have 2 types of steakhouse: a la carte or rodizio. Rodizio is when servers move throughout the dining hall carrying skewers of meat straight off the grill, offering you different cuts, all for a fixed price.

While churrasco is truly typical of the far south of Brazil, it is something you will find in every region of the country. São Paulo has some of the best churrascarias anywhere in Brazil.

For a pricey, but excellent meal, choose between Rubaiyat (a la carte) or two great rodizio style spots: Barbacoa and NB Steak. You can’t go wrong with any of them. 

33. Have an açai

No matter where you’re visiting in Brazil, having a bowl of açai is always the right thing to do! Açai berries, a fruit from northern Brazil, are mixed with guarana syrup and then blended into a cold, creamy treat resembling something (in consistency) between a sorbet and a smoothie. Eat it with sliced banana (or mango, or strawberries, or…) and granola for the best experience.

Two of the best places for a well done açai are A Frutaria (multiple locations) and Açai Original (my personal favorite). 

A bowl of açai next to an open coconut, accompanied by sliced mango and a little bag of granola

34. Wander the Pinheiros neighborhood

Pinheiros used to be a quiet, working class neighborhood with many warehouses and stores for vendors selling things like furniture, home goods, and other “functional” things. While some of that still exists, the neighborhood has undergone various waves of gentrification and is now one of the wealthiest and hippest neighborhoods in the city.

Pinheiros is now home to hipster bars, trendy restaurants and cafes, and high end condominiums. Many of the city’s best design studios are located here along with loads of small art galleries, boutiques, and endless shopping options. 

This is one of very few neighborhoods in São Paulo that feels genuinely walkable and it’s a pleasant place to wander around, stopping to pop into myriad spaces that interest you and catch your attention.

The iconic Tomie Ohtake Institute is here, with an enormous space dedicated to exhibitions on design, architecture, and contemporary art.

Another Pinheiros favorite is the Benedito Calixto fair/flea market that takes place every saturday from 9:00 am to 5:00 pm in the Praça Benedito Calixto square. This fair has been going strong since 1987 and is a cultural reference point for the city, much beloved by musicians, intellectuals, thrifters, antique fans, and just about everyone else!

35. Bar hop and party like a Paulistano

São Paulo nightlife is the stuff of legend and you’ll find something to do on every single night of the week, in every single neighborhood.

If you’ve got limited time in the city, focus on the following neighborhoods for a great night out:

Vila Madalena - Nightlife central in São Paulo for the past decade, people from all over the city (and all over the surrounding region) come here to drink, dance, and revel in the dozens of bars and nightclubs all within easy walk of each other. While it doesn’t ever feel touristy (São Paulo doesn’t get enough tourists for anywhere to feel that way), it’s clearly the reference point for out-of-towners. Vila Madalena is a great spot for a long Sunday lunch with drinks, always accompanied by live music. 

Pinheiros - Adjacent to Vila Madalena, Pinheiros has a lower key vibe and is a better spot for cool bars, sidewalk beers, and relaxed bar hopping.

Itaim Bibi - Home to the new financial district and the city’s new rich, Itaim Bibi is the spot to go for glitzy clubs and high-end bars.

República - Once all but avoided, this slice of the city center is undergoing a rebirth (and rapid gentrification) and is a great spot for an alternative night out with lots of casual botecos, jazz bars, and LGBTQ-friendly spots.

Santa Cecília - Hipster central, Santa Cecilia is a sure bet for a weekend night. From drag shows to craft beer bars, there’s something for every taste and the crowd is always diverse and friendly.


FAQs About Things to Do in Sao Paulo

Q: Is Sao Paulo safe for tourists?

A: Yes, Sao Paulo is generally safe for tourists. Like any big city, it's essential to stay vigilant and be aware of your surroundings.

Q: What is the best time to visit Sao Paulo?

A: The best time to visit Sao Paulo is during the dry season from May to October when the weather is pleasant for outdoor activities.

Q: Are there English-friendly places in Sao Paulo?

A: Yes, many tourist areas and upscale establishments in Sao Paulo have English-speaking staff, making it accessible for international visitors.

Q: How do I get around in Sao Paulo?

A: Sao Paulo has an extensive public transportation system, including buses and the metro. Taxis and ride-sharing services are also readily available.

Q: What are the must-try Brazilian dishes in Sao Paulo?

A: Don't miss feijoada, a traditional black bean stew with pork, and coxinha, a delicious deep-fried pastry filled with chicken.

Q: Can I explore Sao Paulo on a budget?

A: Absolutely! Sao Paulo offers budget-friendly options for accommodation, dining, and transportation, allowing you to experience the city without breaking the bank.


Conclusion

Sao Paulo, a city brimming with culture and excitement, invites you to embark on a journey of discovery. Whether you're a culture enthusiast, a foodie, or an adventure seeker, Sao Paulo has something to offer. Immerse yourself in the vibrant energy of this Brazilian gem, and let the city's diverse attractions create lasting memories.

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