Discover the top 50 best places to visit in London and make the most of your trip to this vibrant city. Our detailed guide covers must-see attractions, hidden gems, and insider tips for an unforgettable London experience.
London, a city that seamlessly blends tradition with modernity, offers a plethora of experiences for every type of traveler. From iconic landmarks to charming neighborhoods, this guide unveils the 50 best places to visit in London. Whether you're a history buff, a foodie, or an art enthusiast, London has something special for you.
London landmarks are iconic for a reason. You’ve got your London Eye, your Hyde Park, your Big Ben, and even if you’ve lived here for years and have steadfastly been avoiding ‘tourist traps’, you really ought to check these places out at least once.
Whether you’re a day-tripper or a local, marvelling at the capital’s museums, galleries, monuments and parks is a London rite of passage – and they’re all really bloody great. But where to begin? We’ve pulled together a list of the best attractions in London for you to start ticking off your bucket list. And the best news? Loads of these must-see London attractions are free, and for those that aren’t, you can book below.
London’s top attractions
Discover London’s best attractions, landmarks and sightseeing spots that you’d be mad to miss, even if you‘re a local
1. The London Eye
What is it? Much like the Millenium Dome – or, as it's known to those who don’t remember the twentieth century, the O2 Arena – the London Eye was built to celebrate the year 2000. Since then, the Eye has been a resounding success and it’s hard to picture London’s skyline without it. It rarely ever comes to a stop, so you won’t be standing on the ceremony when you get on. Before you know it, you’re halfway into the sky and taking in sweeping vistas of the city.
Why go? The view, obviously.
2. The View from the Shard
What is it? The capital's tallest tower, having joined London's skyline in 2012. Measuring 310 metres, The Shard was built with everything in mind: offices, homes, hotels, bars, restaurants and, of course, the alluring viewing platform. From the highest point, the public are allowed access (floors 69-72) you get stunning 360-degree views of the city. There’s a silent disco on selected Saturday nights and other events, such as gigs and gin tastings throughout the year.
Why go? The floor-to-ceiling windows allow exceptional views out across the capital, especially on a clear day.
3. Madame Tussauds
What is it? In 1802 Marie Tussaud made her waxwork debut in the capital (32 years after she founded the show in Paris). By 1884 she decided to lay down permanent roots in Marylebone and she’s been there ever since (well, her legacy at least). Visitors to Madame Tussauds today will find over 150 lifelike models including contemporary stars like Drake and Dua Lipa and historic icons like Einstein and Marilyn Monroe. Elsewhere The King stands proudly on the Royal Balcony and stars like the Marvel cast have their own Hall of Heroes.
Why go? To snap a selfie with all the famous faces. Instagram, incoming.
4. Shrek’s Adventure! London
What is it? An interactive tour that starts with a breathtaking 4D ride through the sky before you crash-land near a certain ogre’s swamp and find yourself having to flee from the wicked Rumpelstiltskin. You’ll encounter a few favourite characters while you take on different missions, such as liberating Pinocchio from the Wheel of Torture and cooking up some spells with the Muffin Man.
Why go? To have a giggle on a whirlwind trip to Far, Far Away.
5. The London Dungeon
What is it? A tour of London’s nastiest historical moments, with gory stories retold with humour, gooey props and gruesomely costumed actors. You can board a traitor’s boat to the Tower of London, dash through the streets of Whitechapel in pursuit of Jack the Ripper and glimpse plague London.
Why go? Gore-seekers can ride a recreation of The Death Express, a line which carried the deceased to their final resting place in Surrey.
6. Up at The O2
What is it? Ever wondered what London looks like from 53 metres above North Greenwich? Find out with a ticket for Up at The O2 where you can choose from Daytime, Sunset and Twilight climbs. The ultimate AAA pass gains you access to the roof, where you’ll be able to see across the capital, spotting famous sites like the Olympic Park, Thames Barrier, The Shard and Canary Wharf.
Why go? For an incredible 360-degree view – and that adorable climbing onesie.
7. ArcelorMittal Orbit
What is it? This network of curly-wurly red scaffolding lords it over the Queen Elizabeth Olympic Park from its position right alongside the Olympic Stadium. Designed by the artist Anish Kapoor and structural engineer Cecil Balmond, it stands 114.5m (376ft) tall – with lifts (and a 455-step staircase) up to two platforms from which you take in the interesting, if not entirely spectacular, view. There are also two of Kapoor's entertaining distorting mirrors inside and the options to abseil or slide down to the ground.
Why go? Two things: the view and the slide. Hold on to your stomach and enjoy the speedy descent down the 12-loop corkscrew.
8. Westminster Abbey
What is it? Like the Pantheon Crypt in Paris, where you can see the tombs and memorials of great figures from history, Westminster Abbey is a popular attraction to peruse the graves, tablets, busts and stone dedications. In fact, seventeen monarchs are buried here, along with dukes, countesses and history’s ‘celebs’ (Think Darwin, Dickens and Hardy). Founded by Benedictine monks in 960 AD, there have also been 16 royal weddings here and every single British coronation has taken place within the Abbey's walls since 1066.
Why go? To see Gothic grandeur in all its splendour.
9. Buckingham Palace
What is it? A chance to see world-famous art, glimpse regal opulence and get inside HM’s headquarters. Tourists and locals alike know the façade of Buckingham Palace, which stands at the end of The Mall. But it was only in 1913 that this addition was made, by King George V and Queen Mary. Before that, in 1633, the palace wasn’t even royal – it belonged to Lord Goring, who was forced to hand over ownership to the Royal Family (under King George III) due to a flaw in his contract. Poor chap.
Why go? To snoop around the most famous royal residence in the world.
10. Hampton Court Palace
What is it? A resplendent palace with plush grounds on the edge of south west London. From the Tudor indoor tennis court to the Royal Maze, from the King’s private loo to the Magic Garden adventure playground, there’s something here for all ages. History buffs and art enthusiasts should purchase a ticket for the Palace and Gardens; those with little ones in tow will appreciate the Magic Garden and Maze ticket. Make sure you keep an eye on the site for their seasonal opening times.
Why go? To get lost in the Royal Maze.
11. The Houses of Parliament
What is it? The seat of British democracy. Take an audio tour through the House of Lords and House of Commons to bring the building to life. It takes around 90 minutes and features leading parliamentary figures such as Mr Speaker and Black Rod.
Why go? For a dazzling combo of history, politics and architecture.
12. St Paul’s Cathedral
What is it? Iconic as St Paul’s may be, the cathedral as we know it today is in fact version six, at least. Mark five was razed to the ground by the Great Fire of London in 1666, mark three was also destroyed by fire, in 1087, and mark four fell to ruins under Henry VIII’s leadership. Thankfully Sir Christopher Wren’s design, which was completed in 1708, survived 12 monarchs and two world wars, notably the German Blitz of WWII. If you’ve paid for the main admission you’ll be treated to an introductory talk before being taken on a 90-minute tour.
Why go? To test your hearing in the Whispering Gallery.
13. Afternoon tea at the Ritz
What is it? An occasion to enjoy finely cut sandwiches, fresh cakes and the tinkling of shiny silver teapots in the gold and white splendour of the Ritz Hotel’s former Ballroom. It’s so popular that you can book sittings from 11.30am to 7.30pm every day – sure, it’s not strictly the afternoon, but it’s all accompanied by the delicate sounds of a pianist, harpist or string quartet.
Why go? For the unlimited scones and sandwiches.
14. Tower Bridge
What is it? There’s more to this ornate Victorian bridge than something cool to look at: you can actually venture inside. Check out the engine rooms with their whirring wheels and pistons, then head up to the glass-floored viewing platform above the draw bridge, where you can delve into this magnificent structure's story.
Why go? Time it right and you'll see the bridge rising up to let paddle steamers and barges through. Want to know a fun fact? A full schedule of bridge lift times is available on their website.
15. Kensington Palace
What is it? Where William, Kate and the kids hang their hats. This tourist attraction has a chic style: it played host to the most fashionable salons in Georgian times, was home to Queen Victoria in her youth, then sassy Princess Margaret and then classy Princess Diana. Now the main palace is a pretty visitor magnet with tranquil gardens to wander.
Why go? To be blown away by the outfits in the ‘Royal Style in the Making’ exhibition.
16. Big Ben
What is it? Big Ben is the nickname of the Great Bell inside Westminster’s iconic clock tower, but even locals think ‘Big Ben’ when they see the Elizabeth Tower. You can’t get inside for a tour due to maintenance work but you’re a minute away from the river, the Houses of Parliament and Westminster Abbey here, so it’s an easy visit.
Why go? To see the world's most celebrated clock face to face.
17. Wembley Stadium
What is it? The venue where England won the World Cup in 1966, and the Lionesses won the Euros in 2022. Wembley still has a magic about it, even when you don’t have a ticket for a match or a rock concert. Take the tour and you’ll get to walk down the players’ tunnel and climb the 107 Trophy Winner’s steps, plus, with the use of 360-degree video, experience the electric atmosphere at some of the stadium’s biggest events.
Why go? To peek behind the scenes and sense that Cup Final magic.
18. The National Gallery
What is it? A huge art museum right on Trafalgar Square that’s free to enter. Perfect, whether you’ve got ten minutes in your lunch break to check out Van Gogh’s ‘Sunflowers’ or time to wander the entire collection of Western European paintings from the thirteenth to the nineteenth centuries. Check out the Friday Lates for after-hours access to exhibitions, creative workshops and life drawing sessions.
Why go? To be swaddled in artistic greatness.
19. Churchill War Rooms
What is it? A secret, secure bunker, tucked behind Downing Street and Parliament Square, where Churchill and his cabinet could monitor how World War II was going, receive intelligence and give orders. It’s the little details that give the biggest impression, from a daily-updated weather noticeboard to the scratch marks on Churchill’s chair (caused by his ring on a stressed day).
Why go? For history lovers to see the rooms just as they were left after 1945.
20. National Portrait Gallery
What is it? Just around the corner from The National Gallery, this is the home of a stunning collection of portraits, from paintings to photography, capturing the essence of notable royalty, celebrities and our enduring fascination with the human face. The permanent collection is free to visit, with ticketed special exhibitions.
Why go? To wander among the great and good.
21. Thames RIB Experience
What is it? A high-speed ‘rigid inflatable boat’ that will have you zooming up and down the river. If you want to ramp up the excitement on the Thames – the kind that would make 007 proud – hop aboard the RIB to travel at speeds of around 35 knots (roughly 40 mph).
Why go? Because it’s the most thrilling way for adrenaline junkies to see the sights.
22. National Theatre
What is it? Only the greatest theatre in the world (well, we would argue so, anyway). Take your pick of entertainment from the three theatres, and if you’ve got time to kill pre- or post-performance, take a seat at one of the various bars or restaurants.
Why go? To witness shows that champion rising talents and showcase big-name stars.
23. Royal Albert Hall
What is it? Across the road from the ornate golden memorial statue of Prince Albert is another dedication. The construction of Royal Albert Hall was ordered by Queen Victoria and named after her late husband. Since its completion, the hall has hosted music and theatre and continues to do so to this day – most famously the Proms.
Why go? To experience the dazzling Victorian opulence.
24. Tower of London
What is it? One of the capital’s best and most well-known historical attractions. The Tower of London offers wonderful architecture, gruesome stories, hands-on activities for younger visitors, costumed actors and guides, and worryingly confident ravens.
Why go? To get an eyeful of the Crown Jewels.
25. Royal Opera House
What is it? Covent Garden’s grand old opera house. You don’t have to be super-rich to get in on the action – there are reductions for students, senior citizens and those on credits, plus regular ticket offers for all. Alternatively, take a backstage tour, where you can sometimes spot the Royal Ballet practising their moves.
Why go? To see a right royal opera or ballet performance.
26. Kew Gardens
What is it? Budding horticulturalists will have a field day here. There are over 300 acres to explore filled with indigenous flora and fauna, as well as exotic greenhouses and nature trails. There’s also a treetop walkway and the Grade I-listed Temperate House recently reopened after a five-year refurb. It’s the largest Victorian glasshouse in the world and quite a sight to behold.
Why go? For a breath of fresh air in the busy city.
27. Shakespeare’s Globe
What is it? A painstakingly accurate recreation of the kind of theatre Shakespeare would have written all his plays for. If you’ve never been, book groundling tickets and stand in the open-air pit like you’re at a rock festival. It makes Bard’s poetry seem a lot less like homework and a lot more like first-rate drama.
Why go? For a raucous, interactive take on theatre.
28. Somerset House
What is it? An elegant eighteenth-century landmark and cultural hub on the north side of Waterloo Bridge that hosts several art exhibitions and events at a time, incorporating the Courtauld Gallery and temporary exhibitions in the Embankment Galleries. Hell, even the courtyard (once an Inland Revenue car park) makes itself useful, with gigs, alfresco cinema and fountains in summer.
Why go? For music and movies under the stars.
29. Tate Modern
What is it? A riverside icon dedicated to modern and contemporary art, based in what was the Bankside power station. You can discover works by the likes of Warhol, Dalà and Hockney, as well as unusual, eye-grabbing installations, as part of its free-to-visit permanent collection.
Why go? For some of the best art and architecture London has to offer.
30. Kew Palace
What is it? The favoured residence of George III looks more like a massive, ornate biscuit tin than the glittering home of a royal. In the gardens, there is a wonderful little cottage built for Queen Charlotte that trumps any garden shed. You can only visit the palace via Kew Gardens (it’s free with entry to Kew).
Why go? To discover an often-forgotten treasure.
31. Cutty Sark
What is it? Experience life aboard the world’s last surviving tea clipper in Greenwich. See the intricate craftsmanship used in its creation and find out how the crew lived. Thanks to a million-pound refurbishment after a fire in 2007, you can now walk underneath the hull.
Why go? To get a taste of life at sea without leaving the dock.
32. HMS Belfast
What is it? A grey warship, with its guns tilted high, moored close to Tower Bridge, that’s a museum nowadays. Open daily, with scenes set to show you what life was like on board a working WWII warship, HMS Belfast is a lively visitor space. You can scoot around the lower levels, exploring the engine room, the kitchens and the dentist’s office, and the action stations up on deck.
Why go? To play life-sized battleships.
33. London Transport Museum
What is it? A vast museum full of real relics of the bygone ages of London transport, where there’s always a bus or a train to hop on. Find out why tube stations were used as wartime shelters, see decades of beautiful poster artwork and discover how the latest technology will run our services in the future. The LTM always hosts a fabulous Friday Late themed around its newest exhibition.
Why go? To discover a treasure trove of retro design.
34. London Zoo
What is it? The Regent’s Park landmark has come a long way since the days when zoos were full of homesick wildlife. London Zoo does a lot of world-class animal welfare work, creating carefully designed settings in which beautiful creatures from gorillas to lizards, penguins to tigers now reside. There’s a dedicated area for small kids and daily shows for nature fans of all ages.
Why go? To take a walk on the wild side.
35. Warner Bros Studio Tour London – The Making of Harry Potter
What is it? The Warner Bros Studio, a short trek north of London, where you can set foot inside the Great Hall, Forbidden Forest and Diagon Alley. See film sets, costumes, props and exhibits that take you behind the scenes of the Harry Potter films. Changing exhibitions are included in the ticket and you get the chance to discover the secrets of the movie’s special effects.
Why go? To finally get your mitts on a flagon of Butterbeer.
36. Royal Observatory
What is it? For centuries, the location for the scientific study of the stars and of timekeeping – originally for the benefit of sea navigation. This is where you’ll see the Greenwich Meridian Line marked out, from which point the world’s time zones are measured. You can also see the incredible instruments with which astronomers made discoveries about our universe, long before the digital age, or go stargazing at a planetarium show.
Why go? To give Brian Cox a run for his money.
37. The South Bank
What is it? A buzzing open space and cultural nucleus of the capital, lined with some of the city’s most exciting galleries, theatres and attractions. Start at the Southbank Centre, for free art and live shows, lunch at one of the many restaurants, watch the skateboarders and then wander east past the artists’ enclave at Gabriel’s Wharf and on to Tate Modern and the Globe.
Why go? For riverside adventures and ace views.
38. SEA LIFE London Aquarium
What is it? The home of sea creatures from all over the world, from Pacific nurse sharks to Antarctic penguins (with a glimpse of what’s swimming past you in the Thames, too). It can get busy, but go off-peak to get some one-one-one time with the crocs
Why go? To immerse yourself in the life aquatic.
39. British Library
What is it? A working resource for printed and sound archives that’s open to all. If you nip into the free entrance hall exhibitions you might get to see a scribbled page of Beatles songwriting or a Leonardo da Vinci notebook. There are some stunning illuminated scripts and landmark scientific items too, including very early photographs. Don’t expect silence to be enforced when a Late at the Library event kicks off.
Why go? For studious research or to geek out on paper-based artefacts.
40. The British Museum
What is it? Since it opened in 1759 – the first-ever national museum for the public – the British Museum has been displaying global artefacts discovered by British explorers. Must-see gems include the Rosetta Stone and the Parthenon sculptures.
Why go? The museum has more than eight million objects in its collection, 50,000 of which are on display. That’s a lot of bang for your buck, considering entrance to the main areas is free.
41. Hyde Park
What is it? A massive central London park that’s easy to take for granted. Wander into Hyde Park’s vast greenery and eventually, you get to the Serpentine lake, where you can take a dip, go boating, board a solar-powered ferry (in summer) or eat pizza by the water. You can also take guided tours of the gardens and a secret pet cemetery – visit the park's website to book the latter.
Why go? Because life’s more fun if you stop for a stroll, a bike ride or a picnic.
42. Highgate Cemetery
What is it? A beautiful, crumbling north London cemetery full of overgrown paths that will lead you to several Grade II-listed catacombs and a number of famous remains, including poet Christina Rossetti, architect Sir Lawrence Weaver and philosopher Karl Marx. On a sunny day, it even feels a little less morbid.
Why go? To try to find Karl Marx’s hidden-away grave.
43. Museum of London
What is it? A museum that traces the capital’s history from its beginnings to the present day – you can even see part of the city’s original Roman Wall from its windows. Sense the drama of the Great Fire of London, walk through a Victorian shopping arcade, see the stunning London 2012 Olympic cauldron and get an eyeful of part of the fatberg found lurking in a Whitechapel sewer. Yuck!
Why go? To find out what life was really like in Londinium – for free.
44. V&A Museum
What is it? One of the greatest collections of decorative art, design, fashion and textiles in the world. The Fashion galleries run from 18th-century court dress right up to contemporary chiffon numbers; the Architecture gallery has videos, models, plans and descriptions of various styles; and the famous Photography collection holds more than 500,000 images. Admission is free.
Why go? To drool over amazing designs and gobble up cake in the sunny courtyard. Bliss.
45. Natural History Museum
What is it? The magnificent South Kensington home of around 80 million plant, animal, fossil, rock and mineral specimens. This fascinating museum, which is also a world-class research institution, is full of natural wonders and admission is free.
Why go? To marvel at a 25.2-metre-long blue whale skeleton, a piece of Mars rock, Mary Anning's ichthyosaur fossil and lots more.
46. Science Museum
What is it? An incredible, free-to-enter, hands-on museum that features seven floors of entertaining and educational exhibits, including the Apollo 10 command module, a virtual reality space-descent experience and a 16th-century artificial arm.
Why go? To experience the incredible Information Age gallery, from where the Queen sent her first tweet, signed Elizabeth R.
47. Regent’s Park
What is it? A verdant 410 acres of lush, open space, just a short stroll north of Oxford Circus. Featuring a pretty rose garden, the elegant Open Air Theatre (open throughout the summer – check the website for exact dates) and tree-lined avenues for jogging, it’s a slice of horticultural heaven and a much-needed respite from the rest of the whirring city.
Why go? To escape the Oxford Street crowds.
48. St James’s Park
What is it? London’s oldest Royal Park and, essentially, Buckingham Palace’s front garden. St James’s Park runs alongside The Mall and offers a handy escape from the traffic noise of Trafalgar Square. The two islands in its lake are home to wildlife and there’s the Princess Diana Memorial Walk to follow if you fancy some gentle exercise.
Why go? To watch the pelicans (which were introduced to the park more than 400 years ago) being fed at 2.30pm daily.
49. Trafalgar Square
What is it? When it comes to London’s top attractions, Trafalgar Square can’t be overlooked. Bring your selfie stick because posing for pics is a must. Get the lions and fountains in shot (no paddling in the fountains, please) and check out the latest modern art installation adorning the Fourth Plinth, as London’s red buses circle on the busy roads around you.
Why go? To take the archetypal, cheesy, London tourist selfie.
50. Queen Elizabeth Olympic Park
What is it? The green space around the Olympic Stadium that’s now open to the public. You don’t need to be a sports fan to enjoy the Olympic Park. If you fancy a break from the Westfield shopping centre crowds, you can wander around the waterways and immaculate parklands or take a dip at the Zaha Hadid-designed Aquatics Centre – and be sure to give the VeloPark a spin.
Why go? To bask in Olympic legacy.
FAQ
Q1: What are some must-visit landmarks in London?
A1: London boasts iconic landmarks like the Tower of London, Buckingham Palace, the British Museum, the London Eye, and the Houses of Parliament.
Q2: How can I get around London efficiently?
A2: The London Underground, commonly known as the Tube, along with buses and taxis, offers a convenient and efficient way to navigate the city's diverse attractions.
Q3: Are there family-friendly activities in London?
A3: Yes, London offers family-friendly activities such as exploring the interactive exhibits at the Science Museum, enjoying a day at the Natural History Museum, or taking a stroll in Hyde Park.
Q4: What are some recommended places for shopping in London?
A4: London is a shopper's paradise with popular destinations like Oxford Street, Regent Street, and Covent Garden, offering a wide range of shops, boutiques, and department stores.
Q5: Can you recommend affordable dining options in London?
A5: For budget-friendly dining, consider exploring local markets like Borough Market or Camden Market, where you can find a variety of delicious and reasonably priced food options.